Growth

Turn opportunity into commercial success.

Sustainable growth comes from connecting market opportunity, customer value and commercial execution. We bring together the insight, product, marketing, sales and customer capability to create demand, convert opportunity and build lasting commercial value.

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Growth capabilities

We connect market intelligence and growth strategy with product, proposition, brand, go-to-market, demand, sales and customer experience, bringing every part of the commercial journey together.

Where growth depends on new technology or organisational change, we connect it with our Technology and Transformation capability.

Growth Strategy & Market Intelligence

Know where growth will come from.

The strongest growth decisions begin with a clear view of the market, the customer and the commercial opportunity. Our growth strategists, market researchers and insight specialists assess market size, demand, customers, competitors and emerging trends.

They turn evidence into clear choices about where to compete, which opportunities to pursue and where to invest, shaping market segmentation, growth strategy, portfolios, market-entry plans and pricing.

Capabilities include

Market intelligenceMarket researchCustomer insightMarket segmentationOpportunity assessmentMarket sizingCompetitive intelligenceGrowth strategyPortfolio strategyMarket entryGrowth roadmapsCommercial validation

Product, Proposition & Go-to-Market

Create something customers will choose.

A strong product or service must solve a valuable problem, stand apart from the alternatives and give customers a compelling reason to act. Our product marketing, proposition and go-to-market specialists connect customer need, product capability and commercial ambition.

They define target markets and use cases, develop positioning and value propositions, shape pricing and packaging, validate demand and build integrated plans for launch, adoption and growth.

Working across product, marketing, sales and delivery, they ensure the offer, organisation and route to market are ready for launch, adoption and growth.

Capabilities include

Product marketingProposition developmentPositioningMessagingGo-to-market strategyCommercial validationPricing strategyLaunch planningMarket activationSales enablementProduct adoptionPortfolio marketing

Brand, Reputation & Market Influence

Build a brand that creates commercial advantage.

Strong brands create commercial advantage. They make an organisation easier to recognise, easier to trust and harder to replace.

Our brand, reputation and communications specialists develop brand strategy and architecture, positioning, messaging and identity, then bring them to life through corporate and product communications, PR, media and analyst relations, thought leadership, content, events and executive profiling.

Working across corporate, product and employer brands, they create a consistent presence that strengthens reputation, opens doors and gives marketing and sales a more powerful platform for growth.

Capabilities include

Brand strategyBrand positioningBrand identityThought leadershipContent strategyCorporate communicationsPublic relationsMedia and analyst relationsEvents and experiencesDigital experienceSocial mediaCampaign strategyEmployee advocacyReputation management

Demand Generation, Pipeline & Marketing Operations

Build the pipeline that powers growth.

Our demand generation and digital growth specialists start with the revenue target and work back through the pipeline coverage, audiences, accounts, buying groups, conversion rates, velocity and investment needed to achieve it.

They combine brand-led demand creation with targeted demand capture across campaigns, content, account-based marketing, search, paid media, social, events, partnerships and digital experience.

Behind the activity, our marketing operations specialists build the technology, data and automation needed to scale, creating clear attribution and funnel reporting from first engagement through to revenue.

Capabilities include

Demand generationAccount-based marketingGrowth marketingCampaign managementDigital acquisitionContent marketingSEO and AEOLead generationPipeline developmentCRM strategyMarketing automationPerformance analytics

Sales, Pre-Sales & Revenue Operations

Turn pipeline into predictable revenue.

Creating demand is only part of the equation. Organisations need the sales capability, technical expertise and operational discipline to convert opportunity into revenue.

Our sales specialists build and lead functions across new business, enterprise sales, key accounts, partnerships and channels. Our pre-sales specialists lead discovery, shape solutions, build the commercial case and support complex buying decisions. Our revenue operations specialists connect strategy, process, technology and data across the commercial engine, improving pipeline discipline, forecasting, conversion and performance visibility.

Better conversion. More accurate forecasts. More predictable revenue.

Capabilities include

Sales strategyBusiness developmentEnterprise salesPre-salesSolution sellingKey account managementPartner strategyChannel developmentCommercial partnershipsRevenue operationsSales enablementPipeline management

Customer Experience, Success & Lifecycle

Turn customers into lasting commercial value.

Winning a customer is only the beginning. Sustained growth comes from helping customers realise value quickly, deepen their engagement and find new reasons to stay, buy and advocate.

Our specialists connect insight, customer success, account management, CRM and marketing to improve onboarding, adoption, satisfaction, retention, renewal, cross-sell and loyalty.

Because growth is not only about acquiring more customers. It is about realising the full potential of every relationship.

Capabilities include

Customer experienceCustomer journey designCustomer successCustomer engagementOnboardingProduct adoptionLifecycle marketingRetention strategyRenewal managementCustomer expansionVoice of the customerCustomer advocacy

Growth & Commercial Leadership

Set the direction. Build the capability. Deliver the growth.

Growth does not happen by joining up a plan on paper. It needs leadership capable of aligning product, marketing, sales and customer teams around shared commercial priorities.

Our CMOs, CROs, CCOs, Marketing Directors, Sales Directors and growth leaders define growth priorities, shape operating models and investment, build capability and establish the measures that connect activity to commercial performance.

Whether leading a function, accelerating a critical initiative or providing interim leadership through change, they create the clarity, confidence and accountability needed to move the organisation forward.

Capabilities include

Growth strategyCommercial strategyMarketing strategySales strategyGrowth operating modelsExecutive alignmentInvestment prioritisationPerformance frameworksOrganisational capabilityTeam developmentGrowth transformationFractional leadership

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What’s your growth ambition?

Whether you need an experienced leader, specialist expertise or a multidisciplinary team, we’ll bring together the capability to validate the opportunity, accelerate execution and turn ambition into commercial success.

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